If you do a search on Google you will most likely see a box appear with a list of suggestions, see the screenshot below as an example:
Google will also try to “Autocomplete” the first suggestion and show you a set of results, even if you havn’t hit the enter key.
Will Google Remove Words If Requested?
Take a look at the screenshot below, to many people the image below is very offensive and it’s not too difficuilt to understand why:
The official help document for Autocomplete can be found here. Buried in the middle of the page is the following statement:
While we always strive to neutrally and objectively reflect the diversity of content on the web (some good, some objectionable), we also apply a narrow set of removal policies for pornography, violence, hate speech, and terms that are frequently used to find content that infringes copyrights
Also, there isn’t a form or other direct way to contact Google so you would need to post a request in the help forum.
So Google will not remove the word “scam” if it appears next to your business name, neither will they remove the “why are black people…”
How Are These Suggestions Generated?
Each suggestion has been searched before and Google will try to show the most popular ones. They may also create a list solely for you based on your web history, which you can activate or deactivate via your Google account, if you have one.
People will generally search for a word or phrase if they see it on the web and want to research the topic some more.
If you own a small business and there is a page on the web that claims you are scammer, chances are some people will search Google for your business name + the word “scam”. Your best course of action would be to contact the site owner and get this content taken down. Also try and investigate why people would be writing such things and why others are searching for those words.
If you see an Autocomplete suggestion that is pornographic, hate speech, violence or is a term that is frequently used to reach copyright material, you should let Google know by posting in the official help forum. Please note that this forum will show up in the search results, so don’t disclose any personal information you wouldn’t want to see on Google.
Google Autocomplete in the News/Legal Stuff
There have been several legal cases against Google, most have been because they showed the word “scam” next to a business name. Nearly all of the cases I have seen have been from Europe.