Online reputation management is the process of creating web pages that will appear high up in the search results, thus suppressing any negative content that already appears.
This process is commonly used by both companies and individuals.
A few things to note:
- You need to put your keywords (ie your name) in the title of the web page
- Your keywords must appear in the web page itself
- Avoid keyword stuffing and duplicating articles across several pages
- Monitor pages that perform well and create links to them from other pages (search engines count links towards a page’s ranking)
Where Can I Create Pages For Reputation Management?
Here you can find a list of places to create content that will appear in search engines. It can take some time for Google, Bing and other engines to index the content but pro-actively creating “friendly” content is the best way to suppress negative search results.
- Create a free blog at Blogger, put your name in the blog name and start writing unique content
- Create a second blog at wordpress.com
- Create a press release, free-press-release.com, prweb and prleap are all worth trying
- Create accounts at all the major social networks such as Facebook, Bebo, Twitter and Google+
- Write some quality unique articles about any given subject, include your name/keyword in the title and submit them to ezines, hubpages, infobarrel, squidoo and other article based sites.
- Create accounts at Picasa and Flickr
- Create a website or two, example.com and example.net
- Create questions on forums and drop your name into the title and page content
- Small businesses can create promotional pages on directories such as brownbook.net, einet.net and Yellow Pages
- Get friends and colleagues who own sites or blogs to create pages for you
- Create video content and publish to YouTube and Vimeo
To achieve a high ranking in Google and other search engines you must create content that contains your keywords and also get links to that page from other places on the web.
Feel free to explore the other pages on this site.
What are your thoughts on reputation management? Please leave a comment below: